Customer Complaints

I think there is a way to add that genuine aspect to customer communications, and that is to have people employed that are invested in the company , in a direct way.

If that means change styles of profit sharing, and educating people on the importance of customer experience.  Explaining that those complaints are company lifesavers, and is essentially free product iteration testing.

The damage stops when you make that customer feel like a real resolution is being created and their invested time, money and energy is rewarded.

They should get something more in return for showing you what your company needs to do to improve.

You would pay product testers, why not give more to these people that trusted your product, and spent the time to complain ?

What do you think ?
What experiences do you have with customer complaints that made your product better ?